About Us
Inspired by children. Created by teachers.
We’re I See, I Spell, I Learn, LLC, an early childhood literacy company in California. Here at iRead iSpell, our vision is simple: Fun & Easy English Learning (FEEL).
We create picture flashcards, workbooks, decodable readers, children’s books and digital resources to help families and educators share the joy of reading and spelling.
Meet the founders
Roma Chadha Sood
Co-Founder · Creative, Design & Content
Children’s books author, dyslexia tutor, reading specialist and Montessori teacher. Roma’s work with children inspired the picture cues and learning resources at the heart of our company.
Meet Roma on LinkedIn >
Anurag Sood
Co-Founder & Managing Partner
Entrepreneur and investor with interests in climate finance, clean technology, sustainable investing and early childhood literacy.
Meet Anurag on LinkedIn >How it all began
Our story began with Roma’s students. Starting in 2008, she worked with children who struggled with reading and spelling, including children with dyslexia and attention difficulties. She wanted visual cards that gave them something concrete to remember when a word such as “does” felt difficult.
Roma began drawing picture cues on a whiteboard during lessons, noticing which ideas connected with the children. In 2011, she decided to turn those classroom drawings into cards that other parents, teachers and tutors could use too.
The goal was a clean, simple picture cue that connected a word’s meaning with its reading and spelling. That idea became Picture Sight Words™.
Picture Homophones™ followed, using pictures to help children distinguish words that sound the same but have different spellings and meanings. Short vowel workbooks, sight word storybooks and other reading resources grew from the same desire to make language learning approachable and enjoyable.
In 2016, Roma also began creating inspirational children’s books—stories intended to touch children’s hearts as well as encourage their learning.
A message from Roma
“All my products stem from a heartfelt desire to want to help children enjoy learning language.”
“Thank you for the opportunity to serve your children.”
With gratitude,
Roma
Have a story, a question or a word your child finds tricky? We’d love to hear from you.
Say hello >Find your next small step
Explore a sample together, find a skill to practice, or read what other families and educators have shared.